Today I wanna talk about what do you do in a shifting market real estate market. What happens when your market is shifting? Maybe some of the numbers are down, and you can see your transactions decrease. What do you do to make sure that your income doesn’t decrease?
Before I get into it, if you haven’t already, I want you to go to MarketMakerCall.com, watch a short video on how we generate leads for you, nurture those leads, elevating your authority, status and brand in the mind of those leads, and then automatically deliver them to your calendar. It’s exclusive, it’s one agent per zip code, it’s new, and it’s patent-pending.
Now, in a shifting market, a lot of times, what a lot of agents naturally want to do is start battening down the hatches, right? They want to make sure that they have fewer expenses and less overhead. I think it’s a smart thing to be prudent.
However, at the same time, I’m an opportunist. So, if houses tomorrow all the sudden were cut in half as far as value, I’d be out there buying them. It’s the same thing in your market if your market is starting to shift. You don’t want to shrink back as long as you have the numbers in place and you’re able to track your return on investment from your advertising dollars.
The reason why you don’t want to is that let’s say, 10 people right now are going after one customer (for example), on Google. That means there’s 10 potential advertisers on Google, and then, all of a sudden there’s only half of those people. What do you think’s going to happen to the cost per click or the cost per lead? It’s gonna go down because of supply and demand. That means that you’re able to increase your exposure, increase your amount of leads for the same amount of costs that you have now.
Blog Source https://www.marketmakerleads.com/what-to-do-in-a-shifting-real-estate-market/
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